February Business Roundtable Event in Laramie-All About Facebook

February 14, 2019 @ 10:30 am – 11:30 am

Laramie February Roundtable

Facebook Marketing 101
This workshop is for those who are new to using Facebook for business. The pre-workshop, from 8-8:30 a.m,. will walk you through how to create a Facebook page and the remainder of class will cover the basics of what information to provide on your page, how to utilize the tools provided by Facebook, posting content, and interacting on the platform.


Pre-Workshop (8-8:30 a.m.)
1. Creating a Facebook page for your business (this requires a personal Facebook account)

Workshop (8:30-10:30)
1. Basics: Get your page ready for company
Profile & Cover photos/videos
About Section

2. Toolbar: So many buttons and options
Focus on inbox, notifications, and publishing tools

3. Content: Telling your brand’s story
Creation & shared content
Tags & hashtags
Posting automatically from Instagram
Frequency to post
Examples of A+ content
Engagement (on posts and reviews)
Live and your Story

4. Community: Events & Groups

5. Who’s who: how to interact as yourself and as your brand across Facebook

6. Up next: what to be thinking about for later
Social media analysis

When: February 14th, 2019
8 am to 10: 30 am
Where: Laramie Plains Civic Center Room 208
710 East Garfield Suite 208
Laramie, WY 82070

Thank you to our speakers:
Audrey Jansen and Nicholas Giraldo
SBDC Market Research Center